✅ Note: This document is publicly available and can be shared externally.

<aside> This document pertains specifically to brand guidelines (specifically design protocol, language, and toolkit). All partners must review this in it’s entirety.

Please direct any brand related questions to your TFH POC.

</aside>

How to describe World

🔗 World on a Page

Brand Design:

Visuals, logos, colours, fonts, and other brand design system

🔗 world.org/brand

Language Guidelines

When to use World vs. World Network?

Brand Name Usage/Structure

Tone, Grammar & Punctuation

Visuals (see world.org/brand for full visual design protocol)

Brands & Terminology Glossary

For any parties using our trademarks, please refer to the Trademarks guidance.

Glossary

Verification Terminology