✅ Note: This document is publicly available and can be shared externally.

<aside> This document pertains specifically to brand guidelines (specifically design protocol, language, and toolkit). All partners must review this in it’s entirety.

Please direct any brand related questions to your TFH POC.

</aside>

How to describe World

🔗 World on a Page


Design Protocol:

🔗 Click here for the Design Protocol: Contains pantone colour codes, fonts, and other design rules for agencies and others who are creating assets for the World brand.


Design Toolkit:

World logos

World fonts

World Press Videos

All other brand assets (incl. thumbnail images)

Other things to avoid


Language Guidelines:

When to use World vs. World Network?

Brand Name Usage/Structure

Tone, Grammar & Punctuation